Just skip this one

File under “Duh“.

Jeremy Caplan reports for Time:

Apple may be golden because of the iPhone, but the soon-to-be-updated device is also increasingly the source of forbidden fruit. Steve Jobs’ company is keeping a civil, if embarrassed, silence on one of the potentially most lucrative and controversial uses of its handheld jewel: porn.

The technological feats of the 3G iPhone are key to the coming pornucopia. To date, mobile porn has consisted largely of still images, racy text services and “moan tones,” which are sultry-sounding ringtones. In Europe there is an active market for video chatting; customers pay on average $50 a month to exchange dirty messages with actresses. But now, thanks in large part to the iPhone’s video dexterity, short clips are becoming a staple of the mobile porn business ….

…. Leading porn purveyors see the iPhone as a dream come true. Its relatively ample screen size, speedy Web access and ease of use are just part of it. The device’s miniaturized version of Apple’s Safari software simplifies mobile access and streamlines the process of tailoring dirty sites for optimal viewing on the go. “It’s by far the porn-friendliest phone,” says Devan Cypher, representative for San Francisco–based Sin City Entertainment. As evidence of the gadget’s rocketing popularity in California’s porn capital, the San Fernando Valley, numerous iPhone-specific porn sites have been launched in recent months. “There are a few hundred iPhone porn sites now in use,” says Farley Cahen, vice president of business development for AVN Media Network, the adult industry’s trade body ….

Add to that the usual trappings for a story like this. Apple spokeswoman Jennifer Bowcock (seriously) says of course the company doesn’t condone porn distribution, and will take measures to restrict adult content. The development community does nonetheless have certain potential. The porn industry sees a huge new market. And, of course, the children: won’t somebody please think about the children?