If I make the unfortunate joke about how, between two streaming services and cable television, the one constant result is regretting ever having thought there might be something worth watching, then, sure, it probably stands to reason I will eventually notice that the actual television provider, i.e., Comcast Xfinity, would drive the nail by being utterly unable to serve television.Last night, my DVR fouled; today, it turns out the on-demand recording is also fouled. Couple that with news programming—any time of day—unwatchable for audio loss and actual static snow, and the same for what few sporting events I bother with, well, hey, I can always get a cooking show, and if not, maybe I can watch rich people buy property in the Caribbean.Maybe.They can’t even serve the bloody music in the 900s. Actually delivering product is apparently bad for the business model.Which, in turn, is another unfortunate morbid comedy verité.
Look, we know it’s never any software company’s fault, ever, but let me make one thing clear: Between watching television, to the one, and watching software, to the other, look, you’re up against Comcast; it ought to be a low bar. But between Samsung, who makes the television, and Netflix and Amazon Prime Video, who allegedly serve video, it’s forty-five minutes later and you still don’t work. What the hell is wrong with you people? Watching software brings a consistent result of regretting the thought there might be something worth watching.
• Some setups are long enough to defeat the purpose, like, why one might even be thinking about some remote corner of the world in any given moment. Nonetheless . . .
• . . . I do find remarkable—and thus do remark upon—the fact that I might be able to recite the phrase, “Whatsapp Risizi River View Bar”, because, apparently, such a thing really does exist, and it really is in Cyangugu, Rwanda.
Okay, so, here’s the thing:
▸ The software feature that you want me to use requires that I select a photo.
▸ There are hundreds of photos in the uploaded library.
▸ Therefore, I am only allowed to see twelve photos at a time, in reverse chronological order.
▸ If the photo I would use happens to be, oh, way the hell down the list, that I must simply keep clicking and clicking in order to ask you to please show me more of my photos, that I might eventually select one to use for the software feature you really, really seem to want me to use, since, you know, you won’t shut up about it, I’m probably not going to bother, and would you please, then, shut up about it?
↳ Because your interface really, really sucks. The most obvious question in the world is why you would refuse to simply open the entire album. These pathways are deliberate; you do not accidentally design such an inefficient method, as the extraneity is by definition extraneous unless, of course, it is not actually extraneity. That is to say, there must necessarily be something you get out of it, but it would seem really, really obscure. (Hint for the gallery: To wonder why a publicly traded company would show off its incompetence or inefficiency is to look at it wrongly; the idea of efficiency on which such an outlook depends is consumer oriented. The wasted clicks make some other point.)
Anyway, yeah. It’s pretty stupid. Just sayin’.
Image note: NTT Docomo tower, from Shinjuku Gyoen, Tokyo, 26 March 2017. (Photo by bd)
Something happened to software while I’ve been away. See, for instance, I don’t use Microsoft. I loathe Windows because whatever it is you think you’re doing, that is second priority to Microsoft, at best; it’s probably more accurate to say whatever you intend to do, wherever you intend to go today, Microsoft wishes to disrupt you along the way.
I actually had to ask where Notepad was. Then again, I don’t feel too stupid, since apparently a lot of people asked. The Microsoft support response was written in Second-Language English; we can tell how much Redmond cares.
Then again, Windows might be the great failure, but it is hardly alone. Turns out the malfunctioning whatever the hell that was mounted on the seat in front of me on the flight to Japan was Linux, which is unfortunate since it takes effort to fuck up like that, but I should also remember to avoid the hell out of software when my friends tell me how much I need it. To wit, I still don’t get what is so cool about Gogo. It’s terrible software that served me exactly none on the flight. Indeed, it was worse than nothing because I foolishly forgot myself for a moment and apparently expected it to work.
Still, I haven’t used Microsoft much in recent years, and figured the fact that it is actually painful to look at was just a result of the users I happened to know. No, no … it’s Windows. This OS looks like shit. It’s slow. Its first purpose seems to be advertising and promotion. I actually wonder if anyone in software is capable of writing a program that does what it is supposed to do. And then some days I remember of course they can, since all any software is intended to accomplish these days is advertising and revenue collection.
And this godawful “Nextbook” thing I’m trying to use? It forgets itself, can’t wake up properly, and is pretty much a disaster. Its two upsides are that I didn’t buy it, and I won’t be obliged by circumstance to use it.
As much as people complain about the media, it is occasionally worth attending the self-inflicted wounds. To wit, Huffington Post readers:
• “7 Signs Of A Nervous Breakdown”
• “7 Reasons Your Pee Smells Weird”
• “‘Girls’ Is Now Officially Unwatchable”
• “These Will Be The Best Places To Live In America In 2100 A.D.”
So, yeah. Trending. According to HuffPo’s metrics, this is what people are reading and promoting.
Image note: “Trending” sidebar widget noting popular articles at the Huffington Post, 17 March 2017.
The death of the click, as such, sounds dramatic:
For the past 10 years, we’ve operated on the premise that the most important digital metric is the click that refers a person to a website. That click usually comes from a social distribution channel, like Facebook or Twitter, or a search engine, like Google or Bing. But according to industry experts, the click referral is becoming an idea of the past, soon to be replaced by content exposure.
It would behoove us to pay attention. To the one, it is already happening. To the other … er … ah … well, yeah, there is, in fact, a point to wondering what the big deal is. But that’s the thing. As the Axios report explains:
Clicks look like a high-performing tactic, but a lot of work is done to get you to type something into a search bar to begin with,” AdRoll President Adam Berke tells Axios. Marketers are starting to attribute marketing success towards content exposure that drives you to click something, instead of the click itself. Two key formats increase content exposure: video and passive scrolling. Google and Facebook are investing heavily in products that embody these formats: YouTube and Instagram.
The bottom line is that your daily habit isn’t going to change for evolving necessity; rather, how you interact with the world will become more and more bound to theses of behavioral economics applied within a marketing context intended to backfill its justification post hoc―that is to say, your behavior will change to suit someone else’s business model.
And, yeah, that might sound a bit dramatic, but most people probably won’t notice, except to grumble a bit, like they did with Apple and … I don’t know, that dating app.
Meanwhile, for the business community the definition of success becomes even hazier. Good enough for government work, is better redefined as, Good enough for the tech sector. Then again, the definition of government work might well be unsettled for the momemt, as well, so … you know.
Fischer, Sara. “The death of the click”. Axios. 20 February 2017.