Priorities: A Snapshot


As much as people complain about the media, it is occasionally worth attending the self-inflicted wounds. To wit, Huffington Post readers:

"Trending" sidebar widget noting popular articles at the Huffington Post, 17 March 2017.• “Pro Wrestler Comes Out As Bisexual After Video With Boyfriend Hits The Web”

• “7 Signs Of A Nervous Breakdown”

• “7 Reasons Your Pee Smells Weird”

• “‘Girls’ Is Now Officially Unwatchable”

• “These Will Be The Best Places To Live In America In 2100 A.D.”

So, yeah. Trending. According to HuffPo’s metrics, this is what people are reading and promoting.

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Image note: “Trending” sidebar widget noting popular articles at the Huffington Post, 17 March 2017.

Death & Habit


Durarara!!

The death of the click, as such, sounds dramatic:

For the past 10 years, we’ve operated on the premise that the most important digital metric is the click that refers a person to a website. That click usually comes from a social distribution channel, like Facebook or Twitter, or a search engine, like Google or Bing. But according to industry experts, the click referral is becoming an idea of the past, soon to be replaced by content exposure.

It would behoove us to pay attention. To the one, it is already happening. To the other … er … ah … well, yeah, there is, in fact, a point to wondering what the big deal is. But that’s the thing. As the Axios report explains:

Clicks look like a high-performing tactic, but a lot of work is done to get you to type something into a search bar to begin with,” AdRoll President Adam Berke tells Axios. Marketers are starting to attribute marketing success towards content exposure that drives you to click something, instead of the click itself. Two key formats increase content exposure: video and passive scrolling. Google and Facebook are investing heavily in products that embody these formats: YouTube and Instagram.

The bottom line is that your daily habit isn’t going to change for evolving necessity; rather, how you interact with the world will become more and more bound to theses of behavioral economics applied within a marketing context intended to backfill its justification post hoc―that is to say, your behavior will change to suit someone else’s business model.

And, yeah, that might sound a bit dramatic, but most people probably won’t notice, except to grumble a bit, like they did with Apple and … I don’t know, that dating app.

Meanwhile, for the business community the definition of success becomes even hazier. Good enough for government work, is better redefined as, Good enough for the tech sector. Then again, the definition of government work might well be unsettled for the momemt, as well, so … you know.

Whatever.

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Fischer, Sara. “The death of the click”. Axios. 20 February 2017.

It’s True, I Really Don’t Get It


Certain little software issues arise along the way, and it’s true, I just don’t understand why. Like one day, caption data starts disappearing from the image files I’m making with GIMP. I finally figured out the problem by reading a fifteen year-old bug report on exif data that was allegedly resolved way back when. And now it’s apparently not a bug; this is the way it goes now. But it was strange, because the problem showed up only occasionally, at first, and then one day just was. And there was no ongoing update. It was squar’ in’tween updates.

Did my update notifier just break my system? I don’t think so, but it is also true there was an update waiting when I checked. (It’s a joke about my particular Linux flavor and spice: If stuff starts acting weird and slowing down, check the update manager; once it has an update to give you, it really wants to take care of the thing, but for whatever reason the only way it lets you know is by slowing everything down.) It is true I like to blame APIs in the age of HTML 5; as a blogger, it seems everything started going to hell around the same time every website got their new bells and whistles and all the end users got out of it was a bunch of lousy pop-ups, drop-downs, and overlays.

But this is really quite simple: I have not been hallucinating my find & replace method for the last five years. Longer? Hell, I don’t remember. But you cannot convince me I have been dreaming this bit where I can highlight text, hit a key combination, and have my text replace interface waiting to replace the highlighted text.

I was actually ahead of schedule when Gedit broke. It’s just a lot of stuff to highlight and replace by hand. So much for the schedule; I should probably get back to replacing.

But, yeah. The moral of the story: Never set goals.

No, really, I was going to finish all of a few minutes early, and now I’m over a couple hours behind and pretty much finished for the night.

Because I somehow managed to break Gedit.

Honestly: How the fuck do you break Gedit?

It Almost Seems Deliberate


MEMORANDUM

To: YouTube

re: Really? I thought this part was obvious

So … you know that little thing you have where we click for the option to say we don’t want you promoting this or that kind of video? Why does it not work? No, really, when I tell you to not show me this, don’t turn around and promote the same damn video again.

e-Commerce


MEMORANDUM

To: Amazon.com

re: Communication breakdown

This is pretty straightforward: Once upon a time I ordered something from Amazon. The seller sent the item. The item arrived. All is good in the world. Right?

Okay, so, big deal, right? But it’s a few months later and this order still registers as shipped, but not delivered. Here’s the good news: It was delivered. All is good in the world. Right?

It seemed worth telling the seller. Indeed, I know what happened. At the end of the day, the product was delivered on time by a guy driving a twenty year old Ford Taurus, bearing credentials from a courier I hadn’t encountered before. Big deal, right? The item I ordered is here: It is the right product; it is undamaged; it is on time; I am satisfied. All is good in the world. Right?

All I want to do is communicate directly with the seller, to advise them to close the book on this one. What I do not understand is why that is so difficult. I’m sorry, but what I need to tell them does not fit any of your pre-selected suggestions. You do not have an easily identified pathway to allow this communication.

So, you know. Whatever. Maybe the only way to let the seller know is to explain in a bad review. It seems a lot easier to simply drop a line to say, “Hey, by the way, I got this; you can log it as delivered.”

But that’s just not the Amazon way, is it?

No, really. The product purchased arrived on time and in good condition. For the sake of a bureaucratic omission somewhere in the chain of custody, this is not logged in the Amazon delivery record. I would like to advise the seller that this is taken care of, but there are far too many hoops to jump through just to find out I’m in the wrong place. It’s actually quite astounding what effort you have put into making certain nobody can actually communicate with anybody else.

Look, whenever I grumble about Amazon, someone I know reminds that the company is constantly rated for the highest customer satisfaction in this or that exactly meaningless survey. Those surveys would probably count more if they were capable of accounting for this kind of dissatisfaction: Amazon is so hostile to consumers that we cannot even help satisfactory sellers make certain their book is up to date.

For whatever reason, we seem to take this out on politicians. Go figure.

The Password Hole


Detail of frame from 'Darker Than Black: Gemini of the Meteor' episode 8, "Twinkling Sun on a Summer Day …"

A personal note: If someone feels they need technical assistance with their computer or network, then one of the things I will need in order to help is access.

Welcome to the password hole.

In the first place, I’m not much of a techie; perhaps help desk would appreciate me if they only understood how often I don’t call them. Still, though, as a user who knows how to start and operate a computer, and even do things like update my system without help, other people occasionally think I am some manner of expert.

Rule Number One: If it is a Windows system, I can’t help.

Rule Number Two: I can’t fix it if you can’t tell me what the problem is.

Rule Number Three: There is, by tradition, no Rule Three.

Rule Number Four: Remember your fucking passwords!

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