Circumstance sometimes reminds it better to take time out for calming breath and deliberate consideration that we might slip through distracting noise and manage something better than headbanging phuqueue and some manner of joke derived from douchebags, or maybe that’s just the coffee.
The death of the click, as such, sounds dramatic:
For the past 10 years, we’ve operated on the premise that the most important digital metric is the click that refers a person to a website. That click usually comes from a social distribution channel, like Facebook or Twitter, or a search engine, like Google or Bing. But according to industry experts, the click referral is becoming an idea of the past, soon to be replaced by content exposure.
It would behoove us to pay attention. To the one, it is already happening. To the other … er … ah … well, yeah, there is, in fact, a point to wondering what the big deal is. But that’s the thing. As the Axios report explains:
Clicks look like a high-performing tactic, but a lot of work is done to get you to type something into a search bar to begin with,” AdRoll President Adam Berke tells Axios. Marketers are starting to attribute marketing success towards content exposure that drives you to click something, instead of the click itself. Two key formats increase content exposure: video and passive scrolling. Google and Facebook are investing heavily in products that embody these formats: YouTube and Instagram.
The bottom line is that your daily habit isn’t going to change for evolving necessity; rather, how you interact with the world will become more and more bound to theses of behavioral economics applied within a marketing context intended to backfill its justification post hoc―that is to say, your behavior will change to suit someone else’s business model.
And, yeah, that might sound a bit dramatic, but most people probably won’t notice, except to grumble a bit, like they did with Apple and … I don’t know, that dating app.
Meanwhile, for the business community the definition of success becomes even hazier. Good enough for government work, is better redefined as, Good enough for the tech sector. Then again, the definition of government work might well be unsettled for the momemt, as well, so … you know.
Fischer, Sara. “The death of the click”. Axios. 20 February 2017.
“This is something I’ve always suspected about men’s rights activists, but it’s satisfying to see those suspicions turn out to be true.”
"Doesn't no mean yes?" *audience erupts into laughter*—
Jessica Roy (@JessicaKRoy) June 28, 2014
The “vast majority” of college women lie about being raped. Men are violent because of their mothers. Feminists are plotting to dominate men.
One thing was ringingly clear among attendees at the first-annual International Conference on Men’s Issues in St. Clair Shores this weekend: Women are becoming an increasing threat and something must be done to stop them.
Among the sights and sounds Steve Neavling witnessed were denunciations of rape accusations as “buyer’s remorse”, lamentations that, “There’s no stress defense for hitting your wife”, and even lowering the age of consent to thirteen so unwitting men don’t get into trouble for making a “mistake of age”. Janet Bloomfield explained to the conference attendees, “The point being that it can be incredibly difficult to know, just by looking at someone, how old they are”.
Meanwhile, male is the new
black Negro, and I have no idea what to tell anyone about Lee DeVito’s astounding account of sexual harassment at ICMI.
Constant, Paul. “There Are Fewer Men’s Rights Activists Than You Fear, but Those Few Activists Are Exactly as Terrible as You Think”. Slog. 2 July 2014.
Neavling, Steve. “8 ugly observations about conference on men’s rights in metro Detroit “. Motor City Muckraker. 29 June 2014.
DeVito, Lee. “I was molested at the Men’s Rights Conference”. Metro Times. 27 June 2014.
Certes, ’tis true that I am not one who generally appreciates certain modern shorthand, such as ^ ^, +1, or, shudder m’soul, ditto. Then again, Ryan Grim made the point many felt viscerally as the news broke.
Ryan Grim (@ryangrim) June 30, 2014
Still, though, it’s hard to not nod grimly (ha!) and think, “Yeah … what he said.”
Okay, so my only question is whether all the people who forwarded the inspiring story of Rickey Wagoner around that internet book with faces, and the bird’s nest thing, and all that, are now obliged to go around to every person they annoyed with that excrement and apologize for being so stupid.
At any rate, the Associated Press reports:
A white bus driver’s story that a religious book in his shirt pocket blocked bullets as he was attacked by three black men isn’t supported by evidence and testing, Dayton police said Wednesday as they closed the case, which had been investigated as a possible hate crime.
Rickey Wagoner, 49, told police he was outside his city bus Feb. 24 when men assaulted him. He said that two bullets hit the inch-thick book containing Bible verses and that one hit his leg and that he was stabbed in the arm, according to a police report. The report also said Wagoner told police he grabbed the gun and shot at the fleeing men.
Wagoner had told police that the assailants were black and that he thought the attack might have been a gang initiation.
But his account wasn’t found to be factual, Police Chief Richard Biehl said at a news conference.
“This assault, as reported, is not true, not accurate,” Biehl said. Police did not say Wagoner made up the story and didn’t explain why he would have made the report. Biehl did say it appeared Wagoner owed on back taxes.
Truth told, I rather prefer the Daily Mail take on the story: “Bus driver shot and stabbed HIMSELF before making up story that only his Bible had stopped fatal bullets fired at him in supposed hate attack”.
In related news, the nation’s foremost failure-cum-racist-cum-failure, the one and only Donald Trump, is apparently upset that black people have civil rights, too. In other words, no news, or, what killed the dog.
Associated Press. “Bus Driver’s Bullet-blocking Book Tale Is ‘Not True’: Police”. The Huffington Post. June 18, 2014.
Associated Press and Daily Mail. “Bus driver shot and stabbed HIMSELF before making up story that only his Bible had stopped fatal bullets fired at him in supposed hate attack”. Mail Online. June 18, 2014.
Trump, Donald. “Donald Trump: Central Park Five settlement is a ‘disgrace'”. New York Daily News. June 21, 2014.
Wills, Nat M. “No News, or, What Killed the Dog?” Camden: Victor, 1908.
No, really, it’s a reasonable question.
Believe it or not, a conservative associate of mine sent me this article, actually thinking … er … um … right. I have no idea what he was thinking.
On Thursday afternoon, as the government shutdown entered its third day, a Republican member of the House sat down with a group of reporters in an office building not far from the Capitol. He spoke on the condition that he be referred to only as a House lawmaker, but without betraying the agreement it’s fair to say his was a perspective well worth listening to. The congressman walked the group through a set of issues involved in the shutdown—the continuing resolution, House-Senate relations, the coming debt limit talks, and more—but what was perhaps most striking was his frank talk about how the GOP leadership got itself into its current predicament. What became clear after an hour of discussion was that the House Republican leadership’s position at the moment is the result of happenstance, blundering, and a continuing inability to understand the priorities of both GOP and Democratic colleagues.
The congressman began with an anecdote from the Civil War. “I would liken this a little bit to Gettysburg, where a Confederate unit went looking for shoes and stumbled into Union cavalry, and all of a sudden found itself embroiled in battle on a battlefield it didn’t intend to be on, and everybody just kept feeding troops into it,” the congressman said. “That’s basically what’s happening now in a political sense. This isn’t exactly the fight I think Republicans wanted to have, certainly that the leadership wanted to have, but it’s the fight that’s here.”
When the September 30 deadline for funding the government was still weeks away, the lawmaker explained, he never thought Republicans and Democrats would fail to reach agreement on a continuing resolution. “To be honest with you, I did not think we’d be in a government shutdown situation,” he said. “I’m surprised that we’re here.” The congressman frankly admitted that he never saw the intensity of the party base’s opposition to Obamacare that came to the fore in the August recess. “I think that probably the Cruz phenomenon had a lot to do with that,” he said, referring to the campaign by Texas Republican Sen. Ted Cruz to raise support for an effort to defund Obamacare. “I think it disrupted everybody’s plans, both in the administration and certainly the House Republican leadership.”
As the congressman told the story, as August progressed—and Cruz, along with a few Senate colleagues, the Heritage Foundation, and others, ran a high-profile campaign to stir public opinion against Obamacare—the House GOP leadership was mostly unaware of what was going on. “They got surprised a little bit by the Obamacare thing,” the lawmaker said. “This was something that blew up in August. Nobody really saw it coming—probably should have a little bit, I’m not being critical of anybody in that regard, on either side of this—but it just happened.”
Well, nobody could see that coming. Before I had time to get up the preceding post discussing Lindy West’s arrogant histrionics†, she took the drastic step of blocking me from her Twitter account.
@thelindywest It’s @SethMacFarlane, FFS. Who expects PC or feminist humor? Don’t presume nobody notices. It’s just part of the expectation.
Even better, Ms. West offered me an animated picture of someone named Alithea making a masturbatory gesture.
Briefly, then: You’re doing it wrong, ladies.
No, no. It’s just that as much as I sympathize with feminist issues, her whine—along with the rest of society’s apparent shock and horror—about Seth MacFarlane’s performance as host of the Oscars just doesn’t sit right.
West’s rant at Jezebel, titled, “Sexism Fatigue: When Seth MacFarlane Is a Complete Ass and You Don’t Even Notice”, is the sort of thing that really doesn’t help anyone or anything:
A strange thing happened on Sunday night when I watched Seth MacFarlane joke that Zero Dark Thirty is a movie about how bitches be naggin’, and listened to him croon about how lovely Jodie Foster’s naked boobs looked mid-simulated-gang-rape. I felt…nothing. Just nothing. Nothing beyond exhaustion and an extreme desire for wine, anyway. I wasn’t happy about it, but compared to what I was expecting from MacFarlane, it was a yawn. Compared to the sheer volume of hate and misogyny I filter every day for my job, it was a sneeze.
So I wrote happy jokes about other stuff instead. I bowed out, essentially. And I was thrilled to read and disseminate smart takedowns of MacFarlane’s primetime misogyny on Monday morning, letting other people do the heavy lifting that I was too fatigued to engage with. Because this fatigue—it’s really something.
My struggle as a feminist and a critic isn’t to contain my outrage—it’s to remind myself to feel anything at all.
This fatigue is self-induced. There’s no other way to put it: You’re doing it to yourself, Lindy!
Because it’s easier this way ….
On Friday, Glenn Greenwald noted:
And just to save you the spare click, this is what he was referring to:
To be fair, maybe it’s not simply about Time holding Americans in contempt as emotionally immature consumerist dolts. It could be something about market dynamics. Maybe Americans just aren’t that into revolutionary politics. I mean, it’s nice to cheer for the underdogs, sure, but what with those weirdos occupying New York and other cities, it is entirely possible that people really are so unsettled that we need to be pepper spraying eighty-four year-old women.
And, you know, maybe the international cover for Time (v.178, n.22) just makes Americans unnecessarily anxious. So, you know, they run a much more appropriate cover explaining why anxiety is good for people. Rather than working to make life more satisfactory, we ought to just learn how to find greater satisfaction in the things that worry us. That way, well … you know … maybe revolutionary ideas won’t occur to Americans as possible solutions for anxiety. Or something.
Even more than raw politics, this could be about marketplace politics. Sure, this might be what Time thinks of Americans, but Greenwald overlooks the question of whether or not there is a reason for that.