Two words: Old Navy.
Two more words: “Booty Reader“.
See, this is what the censors of the 1980s Music Wars never figured out. The advert is not offensive because it includes fortune telling. It is not offensive because it includes tight asses in tight jeans. Rather, it is offensive because it is ultimately stupid.
Many believe that there is no such thing as bad press, and perhaps in the case of Old Navy, the axiom still holds true. For my part, though, seeing an advert like that does not inspire me to shop at Old Navy. Indeed, it reminds me why nobody should ever shop there, for anything, for anyone, or for any reason.
Old Navy can hang itself, for all I care. If it went away tomorrow, the only reason I would notice would be that the world suddenly and mysteriously got better. As such, it is in a class not of its own, but alongside FOX News, Levi Johnston, and Chevrolet. That is, I don’t attend any of these things, but I would probably notice when their worthless spectres finally disappeared from the world.
Step away from the goddamn booty, indeed.