Death & Habit


Durarara!!

The death of the click, as such, sounds dramatic:

For the past 10 years, we’ve operated on the premise that the most important digital metric is the click that refers a person to a website. That click usually comes from a social distribution channel, like Facebook or Twitter, or a search engine, like Google or Bing. But according to industry experts, the click referral is becoming an idea of the past, soon to be replaced by content exposure.

It would behoove us to pay attention. To the one, it is already happening. To the other … er … ah … well, yeah, there is, in fact, a point to wondering what the big deal is. But that’s the thing. As the Axios report explains:

Clicks look like a high-performing tactic, but a lot of work is done to get you to type something into a search bar to begin with,” AdRoll President Adam Berke tells Axios. Marketers are starting to attribute marketing success towards content exposure that drives you to click something, instead of the click itself. Two key formats increase content exposure: video and passive scrolling. Google and Facebook are investing heavily in products that embody these formats: YouTube and Instagram.

The bottom line is that your daily habit isn’t going to change for evolving necessity; rather, how you interact with the world will become more and more bound to theses of behavioral economics applied within a marketing context intended to backfill its justification post hoc―that is to say, your behavior will change to suit someone else’s business model.

And, yeah, that might sound a bit dramatic, but most people probably won’t notice, except to grumble a bit, like they did with Apple and … I don’t know, that dating app.

Meanwhile, for the business community the definition of success becomes even hazier. Good enough for government work, is better redefined as, Good enough for the tech sector. Then again, the definition of government work might well be unsettled for the momemt, as well, so … you know.

Whatever.

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Fischer, Sara. “The death of the click”. Axios. 20 February 2017.

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Question Time


With many thanks to Sean, a friend who pointed out this particular iteration of the morbid spectacle otherwise known as ¡Jesus’ fucking tits! Westboro Baptist Church―see Anna Merlan’s report for Jezebel about the latest Westboro wannabe Christianishesque clodhopping―a certain question arises, a reiteration that occasionally demands address:The Gumbys.

• Is it wrong that I only pay attention to WBC at all anymore because they’re like a comedy troupe performing a Christian version of The Aristocrats? I mean, it’s true: It was cruel of kids in my junior high to encourage the overweight, developmentally impaired kid to do stupid and humiliating things just so people could have a laugh. The Westboro heritage is similar; there is a tinge of guilt about paying attention to anything they do, as if we’re denigrating them just by watching.

Filters


Detail of frame from "Darker Than Black: Gemini of the Meteor", episode 9, 'They Met One Day, Unexpectedly ...'.  L-R, Kiko Kayanuma, July, and Suou Pavlichenko discuss the profitability of a cat café versus more mundane work as a book editor, and Mao (lower right) hides in Suou's satchel.

“Beware of practicing your piety before men in order to be seen by them; for then you will have no reward from your Father who is in heaven.

“Thus, when you give alms, sound no trumpet before you, as the hypocrites do in the synagogues and in the streets, that they may be praised by men. Truly, I say to you, they have received their reward. But when you give alms, do not let your left hand know what your right hand is doing, so that your alms may be in secret; and your Father who sees in secret will reward you.

“And when you pray, you must not be like the hypocrites; for they love to stand and pray in the synagogues and at the street corners, that they may be seen by men. Truly, I say to you, they have received their reward. But when you pray, go into your room and shut the door and pray to your Father who is in secret; and your Father who sees in secret will reward you.

“And in praying do not heap up empty phrases as the Gentiles do; for they think that they will be heard for their many words. Do not be like them, for your Father knows what you need before you ask him.”

Matthew 6.1-8 (RSV)

Prayer is certainly something to do if you cannot or will not do anything more useful.One starts to wonder what God’s spam filter looks like. In the age of social media, the great testament to humanity seems to be a flood of cat videos and calls to prayer.

One could simply sever ties with their friends who are religious, but that seems stupid to the point of bigotry, and, besides, it will do nothing about the cat videos.

No, really, do you realize cat videos are a cartoon joke? As with hikikomori, the shut-ins, anime jokes about the Japanese obsession with cats are a societal critique, as gentle a prod as possible to remind that something is amiss.

In these United States, we are starting to adopt the cat obsession, and while the idea of becoming a shut-in because one owned only one pair of trousers that fell out the window one day while drying so he decided to just never leave the house again might seem obscure―and probably makes much more sense to the Japanese―what, exactly, would the joke look like if it was about Americans and prayer?

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Kitty Kitty Clickbait Christ


Religious clickbait.

A couple of things here.

First, stop with the clickbait, people. Sure, there is a season, turn, turn, turn, and all that. A time and place for everything, you know? But even longtime friends, not just the newly-agreed Facebook friends, do this to each other, and it has to stop.

To wit, there is some video going around of some dude absolutely mangling Leonard Cohen’s “Hallelujah”, and doing so for the honor of Christ.

Okay, that’s not fair. I haven’t watched the video. And I won’t.

Why? Because when people send you a link via social media and instead of the actual content they’re sending you to an advert page with more clickbait for the website, that’s simply it. Strike one, and this particular form of stupid shit is out.

Which in turn brings us to stupid shit.

You know how every year we hear FOX News and a bunch of pastors reeling under the magnitude of their own perceived inadequacy complaining each year about a “War on Christmas”? Okay, so here’s the deal: To the one, it’s not a “War on Christmas” if people simply aren’t giving one religion a privileged place in our society and laws over another, and so far neither the FOX News crowd nor the self-loathing religious activists are prepared to indict the Bill of Rights as a conspirator to this so-called “War on Christmas”.

To the other, Christians need to stop declaring war on good taste.

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The Zuckerberg Atrocity


How about some crass humor?

For some, the costs are higher. In 2010, 12-year-old Amanda Todd bared her chest while chatting online with a person who’d assured her that he was a boy, but was in fact a grown man with a history of pedophilia. For the next two years, Amanda and her mother, Carol Todd, were unable to stop anonymous users from posting that image on sexually explicit pages. A Facebook page, labeled “Controversial Humor,” used Amanda’s name and image—and the names and images of other girls—without consent. In October 2012, Amanda committed suicide, posting a YouTube video that explained her harassment and her decision. In April 2014, Dutch officials announced that they had arrested a 35-year-old man suspected to have used the Internet to extort dozens of girls, including Amanda, in Canada, the United Kingdom, and the United States. The suspect now faces charges of child pornography, extortion, criminal harassment, and Internet luring.

† † †

Hildur Lilliendahl Viggósdóttir, decided to draw attention to similar problems by creating a page called “Men who hate women,” where she reposted examples of misogyny she found elsewhere on Facebook. Her page was suspended four times—not because of its offensive content, but because she was reposting images without written permission. Meanwhile, the original postings—graphically depicting rape and glorifying the physical abuse of women—remained on Facebook. As activists had been noting for years, pages like these were allowed by Facebook to remain under the category of “humor.” Other humorous pages live at the time had names like “I kill bitches like you,” “Domestic Violence: Don’t Make Me Tell You Twice,” “I Love the Rape Van,” and “Raping Babies Because You’re Fucking Fearless.”

Thus:

zuck/zucked/zucking: Shorthand term describing online rape threats for the sake of humor; named after Mark Zuckerberg, CEO of Facebook.

'Moneyshot' Mark ZuckerbergRaping Mark Zuckerberg page on Facebook: Why not see how long Facebook lets that one stand as a humor page? Doll up photos of Mark Zuckerberg and have at it.

Taking the Piss: A bit of a twist on the classic English phrase; put photos of Mark Zuckerberg in urinals, snap the photo, post them to a Facebook “humor” page.

Use your imagination: Really, I can’t keep thinking like this. It’s actually uncomfortable. (See below.)

One would think the problems are obvious. To wit, how do we define fair? Do we really think this sort of thing would stay confined to activism? Of course it wouldn’t. And while fair is fair insofar as Zuckerberg is apparently just fine with how things go at Facebook, so why not treat him the same way, isn’t that also kind of the point? It’s wrong to treat any person that way, regardless of how much the Facebook CEO might occasionally look like he’s hoping you don’t get squirt in his face, and please not in the hair. (Spit or swallow?) Poor Mark. But then, billions of dollars do a lot to relieve the stresses of having a conscience.

Then again, it would be a good thing to hear people on television starting to refer to how a person got “zucked”. Shame might be the only way to test whether or not Mark Zuckerberg has a conscience left.

And if you’re confused? Just read through Catherine Buni and Soraya Chemaly’s article for The Atlantic. There’s a reason Facebook and Mark Zuckerberg are atrocities against humanity.

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Buni, Catherine and Soraya Chemaly. “The Unsafety Net: How Social Media Turned Against Women”. The Atlantic. 9 October 2014.

Must I Love ‘I (Effin’) Love Science’?


You know, it’s articles like this that make me wonder why the hell I have so many IFL Science links coming in via Facebook.IFLS Logo

Despite the many products that claim otherwise, using the term “chemical-free” is plain nonsense. Everything, including the air we breathe, the food we eat and the drinks we consume, is made of chemicals. It doesn’t matter if you live off the land, following entirely organic farming practises or are a city-dweller consuming just processed food, either way your surroundings and diet consists of nothing but chemicals.

(Lorch)

Obviously, I need new friends.

No, really. That’s the kind of half-witted, deceptive excrement I can get from the local news. Thanks, guys. I effin’ don’t love you.

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Lorch, Mark. “Five myths about the chemicals you breathe, eat and drink”. IFL Science. 26 June 2014.

With Apologies to Matt Tarpley


To: Matt Tarpley

re: Facebook spoilers

(sigh)Why do I feel like I’m betraying you if I link to one of your comics on Facebook?

I mean, this just isn’t conducive to fourth-frame humor, and it certainly doesn’t help this panel arrangement; there’s almost no reason to click the link. Out of curiosity, are the artists grumbling, muttering, murmuring, smoldering, fuming, spitting, whatnot and so-how?

Anyway, yeah. Sorry.

Sigh.