Dangerous Reflections in the Witching Hour


Should I note the internet makes far easier than it ought—nearly inevitable, when you take a moment to think about it, which either is or isn’t troublingα—to encounter a rather striking fusion of fast cars, allegedly glamorous women, and “Cigány Himnusz”, it might seem reasonable to wonder in turn how many people might ever find the idea of such a troika significant in any context.

Or perhaps that is naïve; I am an American, so the proper question is whether anyone has a clue what the question means.

Damn. Wrong punch line.

Er … ah … oh, right: Perhaps I am naïve; being American, I’m probably making far too big a deal out of it simply in noticing.

There would also seem to be a certain shade of irony present, but it’s almost scary. Or not. It’s probably an Americanism.

Never mind. Try it an action movie voice-over: Fast cars. Faster women. Cigány Himnusz. Oh. That’s right: Don’t.

____________________

α No, really, there is fair debate about expectation and inevitability in the context of infinite or merely vastly overwhelming potential, i.e., compared to the Universe itself.

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Death & Habit


Durarara!!

The death of the click, as such, sounds dramatic:

For the past 10 years, we’ve operated on the premise that the most important digital metric is the click that refers a person to a website. That click usually comes from a social distribution channel, like Facebook or Twitter, or a search engine, like Google or Bing. But according to industry experts, the click referral is becoming an idea of the past, soon to be replaced by content exposure.

It would behoove us to pay attention. To the one, it is already happening. To the other … er … ah … well, yeah, there is, in fact, a point to wondering what the big deal is. But that’s the thing. As the Axios report explains:

Clicks look like a high-performing tactic, but a lot of work is done to get you to type something into a search bar to begin with,” AdRoll President Adam Berke tells Axios. Marketers are starting to attribute marketing success towards content exposure that drives you to click something, instead of the click itself. Two key formats increase content exposure: video and passive scrolling. Google and Facebook are investing heavily in products that embody these formats: YouTube and Instagram.

The bottom line is that your daily habit isn’t going to change for evolving necessity; rather, how you interact with the world will become more and more bound to theses of behavioral economics applied within a marketing context intended to backfill its justification post hoc―that is to say, your behavior will change to suit someone else’s business model.

And, yeah, that might sound a bit dramatic, but most people probably won’t notice, except to grumble a bit, like they did with Apple and … I don’t know, that dating app.

Meanwhile, for the business community the definition of success becomes even hazier. Good enough for government work, is better redefined as, Good enough for the tech sector. Then again, the definition of government work might well be unsettled for the momemt, as well, so … you know.

Whatever.

____________________

Fischer, Sara. “The death of the click”. Axios. 20 February 2017.

It Almost Seems Deliberate


MEMORANDUM

To: YouTube

re: Really? I thought this part was obvious

So … you know that little thing you have where we click for the option to say we don’t want you promoting this or that kind of video? Why does it not work? No, really, when I tell you to not show me this, don’t turn around and promote the same damn video again.

e-Commerce


MEMORANDUM

To: Amazon.com

re: Communication breakdown

This is pretty straightforward: Once upon a time I ordered something from Amazon. The seller sent the item. The item arrived. All is good in the world. Right?

Okay, so, big deal, right? But it’s a few months later and this order still registers as shipped, but not delivered. Here’s the good news: It was delivered. All is good in the world. Right?

It seemed worth telling the seller. Indeed, I know what happened. At the end of the day, the product was delivered on time by a guy driving a twenty year old Ford Taurus, bearing credentials from a courier I hadn’t encountered before. Big deal, right? The item I ordered is here: It is the right product; it is undamaged; it is on time; I am satisfied. All is good in the world. Right?

All I want to do is communicate directly with the seller, to advise them to close the book on this one. What I do not understand is why that is so difficult. I’m sorry, but what I need to tell them does not fit any of your pre-selected suggestions. You do not have an easily identified pathway to allow this communication.

So, you know. Whatever. Maybe the only way to let the seller know is to explain in a bad review. It seems a lot easier to simply drop a line to say, “Hey, by the way, I got this; you can log it as delivered.”

But that’s just not the Amazon way, is it?

No, really. The product purchased arrived on time and in good condition. For the sake of a bureaucratic omission somewhere in the chain of custody, this is not logged in the Amazon delivery record. I would like to advise the seller that this is taken care of, but there are far too many hoops to jump through just to find out I’m in the wrong place. It’s actually quite astounding what effort you have put into making certain nobody can actually communicate with anybody else.

Look, whenever I grumble about Amazon, someone I know reminds that the company is constantly rated for the highest customer satisfaction in this or that exactly meaningless survey. Those surveys would probably count more if they were capable of accounting for this kind of dissatisfaction: Amazon is so hostile to consumers that we cannot even help satisfactory sellers make certain their book is up to date.

For whatever reason, we seem to take this out on politicians. Go figure.

Dear BuzzFeed: No


MEMORANDUM

To: BuzzFeed

re: Do you really need the explanation

23 Pictures That Really Need To Be Deleted From The Internet (BuzzFeed)I figure I am being pedantic. That must be it, right? I mean, it’s true that I occasionally mistake BuzzFeed for a news organization, mostly because whenever I encounter it someone purports to be telling me something about the news. It is, of course, my own fault for taking you seriously; thank you for correcting that erroneous notion.

No, seriously, as fatally ironic metahumor goes, I suppose someone, somewhere needed to try that one. And I do confess my curiosity as to just how many clicks that tease accrues. Still, though, I think the problem is that the only thing funny about it is the fact of someone wasting their time trying.

Were you hazing the intern? Taking bets on who could most embarrass their own mother for the fact of their own birth? (No, really, who won, and how?)

Still, though, God works in mysterious ways; you can always use that for an excuse.

____________________

Image note: “23 Pictures That Really Need To Be Deleted From The Internet” ― Sidebar offering from Buzzfeed.com, 3 November 2016.

Is This Thing On, and Why Would You Care?


Brook, the jolly Humming Pirate who also happens to be a skeleton with an afro. (Detail of frame from 'Shonen Jump One Piece'.)

It occurs to wonder what actually happens when the written word is dismissed from duty and argumentation is carried out via social media with links to other people’s YouTube rants.

No, really, I just don’t get that bit about how someone wants their voice to be heard so they send you a link to an hour-long YouTube rant. Honestly, they’re like really unskilled salesmen; getting you to sit through an hour of their favorite bigot is the point. Seriously; they know they’re not going to convince you. They just want to demand that you waste a bunch of your time in order that they might feel special, and then despise you for accommodating.

Sometimes it feels stupid to post these notes, but then we might recall the godawful narration explaining poker to a James Bond audience; and something goes here about the simpleminded moralist explanations in Hunter x Hunter mixed in with the sexual molestation scene and the nostalgic bit with the guy standing there in the middle of an emergency sniffing the scent of a woman from his fingers.

No, seriously, at first it’s a combination of Dragonball and Boobah―(“Look what I can do!”)―with infantile moral lessons describing character motivations, and then ....

Which actually might prove useful, for once. Perhaps the proper response to, “Here is a long-assed video in lieu of me actually doing any work to post a proper argument,” would be to simply post episodes of Hunter x Hunter and One Piece, the latter of which actually has the courage to denounce sexual harassment by its name.