¿Who You Gonna Call?


In recent days, two television adverts, one for an insurance company and another for home security services, have drawn my attention for alleged customer testimonial that skipped over first responders. No, really:

• Crime, therefore call insurance company before callng police.

• Fire, therefore call home security company, who in turn called fire department for you.

In truth, I have no idea how to feel about this. And, you know, there was also something else that flitted by in those spots, but, honestly, the implications of spinning narrative would be entirely on my own conscience, and it’s not a pleasing prospect; even worse would be noticing something we are expected to notice—you know, a feature, not a bug. Never mind. It is enough to simply wonder at skipping out on first responders.

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