How about some crass humor?
For some, the costs are higher. In 2010, 12-year-old Amanda Todd bared her chest while chatting online with a person who’d assured her that he was a boy, but was in fact a grown man with a history of pedophilia. For the next two years, Amanda and her mother, Carol Todd, were unable to stop anonymous users from posting that image on sexually explicit pages. A Facebook page, labeled “Controversial Humor,” used Amanda’s name and image—and the names and images of other girls—without consent. In October 2012, Amanda committed suicide, posting a YouTube video that explained her harassment and her decision. In April 2014, Dutch officials announced that they had arrested a 35-year-old man suspected to have used the Internet to extort dozens of girls, including Amanda, in Canada, the United Kingdom, and the United States. The suspect now faces charges of child pornography, extortion, criminal harassment, and Internet luring.
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Hildur Lilliendahl Viggósdóttir, decided to draw attention to similar problems by creating a page called “Men who hate women,” where she reposted examples of misogyny she found elsewhere on Facebook. Her page was suspended four times—not because of its offensive content, but because she was reposting images without written permission. Meanwhile, the original postings—graphically depicting rape and glorifying the physical abuse of women—remained on Facebook. As activists had been noting for years, pages like these were allowed by Facebook to remain under the category of “humor.” Other humorous pages live at the time had names like “I kill bitches like you,” “Domestic Violence: Don’t Make Me Tell You Twice,” “I Love the Rape Van,” and “Raping Babies Because You’re Fucking Fearless.”
• zuck/zucked/zucking: Shorthand term describing online rape threats for the sake of humor; named after Mark Zuckerberg, CEO of Facebook.
• Taking the Piss: A bit of a twist on the classic English phrase; put photos of Mark Zuckerberg in urinals, snap the photo, post them to a Facebook “humor” page.
• Use your imagination: Really, I can’t keep thinking like this. It’s actually uncomfortable. (See below.)
One would think the problems are obvious. To wit, how do we define fair? Do we really think this sort of thing would stay confined to activism? Of course it wouldn’t. And while fair is fair insofar as Zuckerberg is apparently just fine with how things go at Facebook, so why not treat him the same way, isn’t that also kind of the point? It’s wrong to treat any person that way, regardless of how much the Facebook CEO might occasionally look like he’s hoping you don’t get squirt in his face, and please not in the hair. (Spit or swallow?) Poor Mark. But then, billions of dollars do a lot to relieve the stresses of having a conscience.
Then again, it would be a good thing to hear people on television starting to refer to how a person got “zucked”. Shame might be the only way to test whether or not Mark Zuckerberg has a conscience left.
And if you’re confused? Just read through Catherine Buni and Soraya Chemaly’s article for The Atlantic. There’s a reason Facebook and Mark Zuckerberg are atrocities against humanity.
Buni, Catherine and Soraya Chemaly. “The Unsafety Net: How Social Media Turned Against Women”. The Atlantic. 9 October 2014.