Budweiser takeover bid: That’s what you get for the Clamato venture!


Oh, for …. It’s not even worth it. This blog entry, I mean. Then again, the proposed beer deal is questionable, too. Clearly, InBev’s $46.4 billion takeover bid for Anheuser-Busch is about money and market share. InBev, a product of the 2004 merger of Belgian and Brazilian companies, brings to the table reputable labels including Stella Artois and Bass, as well as the ever-popular Beck’s. Anheuser-Busch, of course, is responsible for that best-selling atrocity known as Budweiser.

The proposal has sent ripples of dismay through Budweiser country. Missouri Governor Matthew R. Blunt called the offer for the St. Louis-based megabrewer “deeply troubling”, and said that he was putting state resources to the task of keeping Anheuser-Busch in St. Louis.

There are all sorts of (not quite) dramatic considerations. Anheuser-Busch could make a play for the other half of Grupo Modelo in order to raise the takeover price. The company is ill-suited, compared to other large corporations, to fend off a takeover. A rift may be opening within the Busch family. And InBev chief Carlos Brito has emphasized concessions intended to sweeten the deal, including headquartering in St. Louis and making Budweiser the flagship brand.

This last, of course, might seem a surprising suggestion for a company with reputable names in its stable, but in the end it’s not. This is, after all, an attempt to create the world’s largest brewing company: that Budweiser is a crime against beer is of little concern when the stakes are so high. After all, Anheuser-Busch is iconic, and Budweiser a household name.

And while the takeover, if successful, would mark the end of an American era, it is probably too much to ask that the product quality somehow improve. Budweiser is, after all, a trademark in repugnance. Barring that, however, Carlos Brito could win much affection by publicly terminating, denouncing, and promising to never make such a horrendous mistake as the Budweiser & Clamato venture.

8 thoughts on “Budweiser takeover bid: That’s what you get for the Clamato venture!

  1. You are an idiot. While you may not like Bud Clamato, it does sell. You cant sit back and rely on ol’ faithful forever. Chances need to be taken. Obviously, its just easier to sit back and critize

  2. The McDonalds of beer… The beginning of the end for the most marketed crappy beer in the world. The microbrewerys have finally succeeded. Hooray beer! Viva Presidente!

  3. People will buy anything that they see on TV, particularly if it has a scantily clad woman next to it. I’ve seen people in supermarkets bypass all the microbrews and head straight for the bud. Strange.

  4. Ive been a beer drinker for 24 yrs budlight drinker for most of that I will not buy a forgein beer . I support american products this really disappoints me because I will chose another brand of beer I know Im not the only one but Im sure blue collar worker dont concern big corps

  5. people buy Budweiser because it’s cheap.. plain and simple. and because it’s cheap it’s all they’ve ever known. I will admit I used to drink Bud. Then I spent 2 years in Europe and learned what real beer was supposed to taste like. I hope they do change the quality of Budweiser or at least kill it off.

  6. It’s not strange, mystical, or anything else. It’s the American sheep syndrome. People are told other people do it (in this case drink-ugh-Bud) and then they’ll do it as well. It’s all about the money! Marketing made Budweiser what it is today. NASCAR, Off-shore racing, Super Bowl, etc. Tell the people what they want and they’ll believe it. Baaa, Baaa

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