I found out from Megan Selig at Slog. I couldn’t just leave it at that. It seemed too much like a joke. While I still don’t know what “chelada” means, apparently Bud Clamato has been around at least since last summer.
It’s not a sign of the Apocalypse, but a strong suggestion that the Devil is real and works for Anheuser-Busch.
Budweiser’s clamato venture was probably one of the best ventures in years! I love the stuff and so do many other people.GO BUDWEISER!
Yeah! Woooooo! Bud RULZ! Woooooo!
Okay, to give the cheerleaders their due consideration, I understand. When the “King of Beers” relies on such a shitty product, it is inevitable that they should try some new ideas to keep their market share. After all, more respectable brewers have tried some ill-advised concoctions, including Berryweizen and Lemon Lager. There is also, I’m told, an apricot “beer” going ’round these days. Whatever. If Widmer or Saxer are to be forgiven these offenses, it is largely because they have shown themselves capable of making real beer, something which, I’m told, Anheuser-Busch is capable of doing if only at the force of law.
If adding Clamato to Budweiser is an improvement, what does that say about the so-called “King of Beers”?